Sr Sales Manager, Mid-Market - UK & Ireland

About Customer.io

Over 10,000 companies from scrappy startups to global brands use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the Role

We’re hiring a Senior Sales Manager to build and lead a new team of 6–8 Account Executives in our Mid-Market organization. The EMEA org is already running this sales motion successfully; you’ll be responsible for ramping and leading your team, establishing its operating rhythm, and shaping its approach to territories and pipeline generation as needed.

This is a frontline leadership role. You’ll translate our go-to-market strategy into consistent team execution by coaching reps, inspecting deals, driving forecast accuracy, and creating the structure for strong performance to repeat quarter after quarter.

What you'll own:

Lead and develop a high-performing team

• Coach Account Executives to consistently meet or exceed quota and grow into their next role
• Run focused 1:1s built around deal quality, skill development, and real accountability
• Ramp new reps quickly and address performance gaps early, before they compound
• Build a team culture rooted in ownership, collaboration, and high standards

Drive pipeline health and forecast accuracy

• Lead weekly pipeline and forecast reviews focused on deal progression, qualification rigor, and clear next steps
• Sharpen predictability through disciplined inspection and clean CRM hygiene across the team
• Maintain healthy pipeline coverage and address creation gaps before they become quarter-enders
• Reinforce structured, rep-owned outbound tied to measurable standards and pipeline outcomes
• Use activity, conversion, and pipeline data to test and improve outbound effectiveness over time.

Support high-quality deal execution

• Coach reps to run well-qualified mid-market opportunities from discovery through close
• Elevate deal strategy with stronger positioning, cleaner value articulation, confident executive-level communication
• Help reps navigate pricing, stakeholder alignment, and procurement without losing momentum
• Identify patterns in stalled deals and use them to improve execution across the team.

Partner cross-functionally

• Work with Sales Ops, Marketing, and Solutions Architects to unblock deals and improve how the team executes
• Bring frontline feedback on messaging, territory design, and enablement back to the people who own it
• Pilot new go-to-market initiatives with your team, then turn what works into repeatable practices.

What we're looking for:

• 7–10 years of sales experience, including 3–5+ years managing quota-carrying reps, ideally in marketing technology or SaaS
• This role is only open to candidates based in the United Kingdom or Ireland.
• A track record of leading successful mid-market or high-velocity sales teams, including building or evolving outbound teams and motions.
• Genuinely strong at pipeline inspection and forecasting - you can sniff out a soft deal from a mile away
• Experienced in coaching outbound pipeline generation and improving outbound motions as the business evolves
• Comfortable operating inside a structured qualification framework like MEDDICC
• A clear, direct communicator who sets high expectations, gives candid feedback, and treats people with respect
• Effective cross-functionally in a collaborative, fast-moving, growth-stage environment

Benefits

We believe in transparency. Compensation for this role is $145,000 base + $145,000 variable = $290,000 OTE (or equivalent in local currency) depending on experience and subject to market rate adjustment. In addition to base salary, this role includes an equity grant in the form of stock options, so you share in the success you help build.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute conversation with a Recruiter
• 45-minute conversation with the Hiring Manager
• 1:1 conversations with cross-functional partners
• One week to complete a take-home assignment, followed by a 60-minute review call

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.

Join us!

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.