Schools I have taught at
Swiss UMEF
emlyon business school
ESSCA
Shanghai Jiao Tong University
Donghua UniversityRecognition
No. 1 in recruiting and No. 11 overall on LinkedIn in Estonia
Favikon ranks LinkedIn creators by country and topic. Its ranking of 16 September 2026 places me here.
What I teach
Every subject here is one I teach today or have taught on an MBA programme, and one I have worked in myself.
Swiss UMEF, MSc in AI
AI adoption treated as an organisational change problem, not a technology rollout. Participants classify an AI initiative, size the change it needs, and set decision rights, risk tiers and guardrails for it.
Swiss UMEF, MSc in AI
Readiness and resistance, the leader's role, communication and stakeholders, culture, and how to measure whether a change worked. The classic models, applied at the speed companies move today.
Riga Business School, Professional MBA
LinkedIn positioning and content, landing pages, search marketing, AI search and Google Analytics. Each participant builds a real page of their own, then optimises and measures it.
emlyon business school, MBA
How to structure the sale of a product, a service or an idea: the psychology of good copy, persuasion for international markets, and the ethics of data, social media and AI.
Swiss UMEF, DBA, and ESSCA, MBA
From an idea to a validated business: market validation, innovation and design thinking, delegation and pitching. At ESSCA my students created 14 start-up projects in 12 months.
Formats
Tell me the slot you need to fill. These are the 3 shapes my teaching usually takes.
2 hours
One subject, one case, one exercise. A simple way to test the fit with your cohort.
8 to 18 hours
A block inside an existing course, taught alone or alongside your own faculty.
16 hours and more
The sessions, the materials, the mid-term, the final assessment and the grading.
Teaching record
6 schools since 2018, on MBA, DBA and master's programmes.
Digital Marketing, co-taught: LinkedIn profile and positioning, the LinkedIn content engine, building your own site, search marketing, AI search and Google Analytics. 18 contact hours.
Change Management Strategies for AI Transition on the MSc in AI, 16 hours. Introduction to Entrepreneurship, 16 hours, and Innovation and Design Thinking, 8 hours, on the DBA.
Digital marketing, entrepreneurship, and the ethics of big data, social media and AI in business. 24 hours.
I directed the programme, selected every student in the cohort and recruited 25 entrepreneurs as guest lecturers. I taught 60+ hours on delegation, design, market validation and public speaking.
Entrepreneurship.
Digital marketing for international environments, centred on LinkedIn, and storytelling for business. 32 hours.
About
I co-founded The Copy Broker in 2017 and grew it into a content agency of 32 people working across Europe, with no office. Over 6 years I personally hired more than 120 remote professionals. I exited in 2023.
Today I run Euro Remote Talent, a headhunting firm that finds European talent for remote companies. So far 1,500 professionals have been hired through it.
I started teaching in 2018, when ESSCA asked me to direct its MBA in Digital Marketing and Business in Shanghai. I hold a master's degree in Communication from Sciences Po Grenoble.
Julien Sicard is a founder, headhunter and business school professor based in Tallinn, Estonia. He co-founded The Copy Broker in 2017 and grew it into a 32-person fully remote content agency across Europe, personally hiring more than 120 remote professionals before exiting in 2023. He now runs Euro Remote Talent, a headhunting firm for remote companies. He has taught at 6 business schools and universities since 2018, including ESSCA, where he directed the MBA in Digital Marketing and Business, emlyon business school and Shanghai Jiao Tong University. Today he teaches digital marketing on the Professional MBA at Riga Business School, and change management, AI transition and entrepreneurship at Swiss UMEF. He holds a master's degree in Communication from Sciences Po Grenoble.
What students say
Written on LinkedIn by participants of Change Management Strategies for AI Transition, on the MSc in AI at Swiss UMEF, October 2026.
Recommendations from students, clients and colleagues I have worked with.
Book a short call, or send me the programme, the cohort and the dates you have in mind.
