Senior PPC Manager (Shopping&YouTube) - 26093001

Description

We're looking for a Senior PPC Manager to take ownership of high-impact paid media campaigns for fast-growing eCommerce brands.

This is not a basic campaign management role.

You'll be the strategic driver behind sophisticated Google Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns—bridging high-level growth strategy with expert execution.

YouTube advertising is a core focus of this role. We're looking for someone who understands how to build, optimize, and scale YouTube campaigns that drive measurable business results. Experience with Google Shopping, Merchant Center, and product feed management is also highly valued.

If you thrive on data, performance, and precision—and enjoy mentoring others while owning results—this role is for you.

As a Senior PPC Manager, you will:

• Lead advanced Google Ads strategy and execution

• Own YouTube and Google Shopping campaign performance across multiple client accounts

• Collaborate closely with Growth Strategists and Pod Leads

• Serve as a trusted advisor to clients

• Mentor junior specialists and elevate team performance

• Own performance accountability across multiple eCommerce accounts

You'll play a key role in scaling eCommerce brands while ensuring elite execution standards across the department.

Google Ads Strategy & Execution

• Lead complex campaigns across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen

• Develop paid media strategies aligned with client business goals (new customer acquisition, aMER, CAC targets)

• Own optimization across:

  • Bid strategies

  • Audience & keyword refinement

  • Creative testing

  • Landing page and campaign experimentation

• Maintain elite QA standards through:

  • Annual account audits

  • Monthly account health checks

Shopping Feed Management

• Manage and optimize Google Merchant Center

• Maintain high-quality product feeds for Shopping campaigns

• Experience with feed management tools such as DataFeedWatch, Channable, GoDataFeed, or similar is highly preferred

• Troubleshoot feed issues and improve Shopping campaign performance

Client Leadership

• Lead client meetings and performance reviews

• Translate complex performance data into clear business recommendations

• Build executive-ready reports and presentation decks

• Present strategic recommendations with confidence

• Build long-term trusted client relationships

Performance & Analytics

Deep analysis using:

• Google Ads

• GA4

• Looker Studio

• Triple Whale, Northbeam, or similar attribution platforms

You'll:

• Interpret attribution data across multiple sources

• Identify growth opportunities and inefficiencies

• Optimize budgets for maximum efficiency

• Document actionable insights after reporting cycles

Process Optimization & Mentorship

• Improve internal workflows and best practices

• Mentor junior specialists

• Delegate execution while maintaining accountability

• Raise the performance bar across the team

Required Expertise

Expert-level experience with:

• Google Search

• Shopping

• Performance Max

• Demand Gen

• YouTube Ads

Strong knowledge of:

• Google Merchant Center

• Shopify

• Automated bidding strategies

• Advanced GA4

• Third-party attribution platforms (Triple Whale, Northbeam, etc.)

Highly preferred:

• DataFeedWatch

• Channable

• GoDataFeed

• Experience running incrementality studies for YouTube campaigns

What Makes You a Strong Fit

• 3+ years managing Google Ads (agency experience preferred)

• Proven success growing eCommerce brands

• Strong expertise in YouTube advertising

• Experience managing Google Shopping campaigns and product feeds

• Comfortable working with attribution platforms such as Triple Whale or Northbeam

• Experience across multiple eCommerce industries (Automotive, Beauty, Sporting Goods, etc.)

• Confident leading client conversations and presenting performance insights

• Strong analytical thinking and attention to detail

• Highly organized and comfortable in a fast-paced agency environment