Head of MarTech & Growth

Description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

Location: Remote, Germany | Reports to: CEO | Team: Growth, Marketing Operations, Analytics

About the Role

tec4u is looking for a Head of Growth & MarTech to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The HoG identifies and technically pre-qualifies potential customers through automated, technology-driven systems and ensures their structured handover to Sales.

Operating model: The HoG is accountable for the performance, quality, and reliability of the systems and campaigns they operate — including the technical execution of AI-powered campaigns and the quality of leads handed over to Sales. From the point of handover, Sales assumes full accountability for customer-facing activities: outreach, commercial qualification, opportunity development, proposals, and closing. Overall strategic responsibility for market development and expansion decisions remains with the CEO; the HoG provides data-driven recommendations to inform those decisions.

What You’ll Own

HubSpot & MarTech Stack

• Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene)
• Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility

AI-Powered Campaign Execution & Lead Generation

• Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification
• Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective
• Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point
• Operational responsibility ends at that handover point; Sales owns everything from first customer contact onward

AI-Powered Sales Tools

• Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation)
• Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration
• Accountable for technical performance, data quality, reliability, and continuous optimization — not for commercial use of these tools by Sales

Growth & Revenue Intelligence

• Build attribution models and reporting frameworks showing campaign and system performance
• Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions
• Continuously test and iterate on growth experiments and automation using a data-first approach

Expansion & Market Intelligence

• Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities
• Present data-backed findings and recommendations to the CEO quarterly; final decisions on market development and expansion remain with the CEO

AI & GTM Enablement

• Pilot AI agents and automation across the lead generation and pre-qualification process
• Build internal AI literacy across the growth/marketing team
• Establish guardrails for responsible AI use — GDPR compliance, data privacy, accuracy checks, human-in-the-loop review

Cross-Functional Alignment

• Partner with Sales, CS, and Product on shared definitions (e.g., what qualifies as a “sales-ready lead”) and a clean handover process
• Act as the technical and data backbone that Sales and Marketing leadership rely on, without owning their commercial outcomes

How Success Is Measured

• Technical performance and reliability of campaigns, automations, and the MarTech stack
• Automation efficiency and system uptime/quality
• Volume and quality of leads generated, pre-qualified, and handed over to Sales
• Data quality and attribution/reporting accuracy

Requirements

• English & German fluency (required)
• 5+ years in growth, MarTech, or marketing operations, with hands-on HubSpot implementation experience
• Proven experience building and operating automated lead generation and pre-qualification systems
• Strong technical fluency with CRM/automation platforms, integrations (APIs, webhooks), and data pipelines
• Experience selecting, implementing, and managing AI-powered sales/marketing tools
• Sharp analytical skills — attribution modeling, campaign diagnostics, reporting
• Practical knowledge of AI/automation tools for GTM, with GDPR awareness
• Comfortable operating within a clearly scoped technical/operational mandate, handing off commercial ownership to Sales

Nice to Have

• HubSpot certification(s)
• Startup/PE-backed scaling experience
• SQL/scripting skills
• French

What Makes This Role Attractive

You'll own the growth engine end-to-end — from lead generation through customer expansion — with direct visibility to the CEO. You focus on systems, data, and signal; Sales and CS own the relationships and the close. This is a builder's role: architecting
infrastructure one day, digging into a broken workflow or a churn signal the next.

The expected base salary for this position is EUR 70,000–100,000 per year, based on full-time employment (100%), excluding annual bonus and equity (when applicable). For part-time arrangements, salary is adjusted pro rata. The final offer within this range depends on job-related skills, experience, location and market conditions.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.

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