Google Ads Media Buyer

• Manage Google Ads accounts end-to-end, taking ownership of campaign strategy, execution, optimization, budgets, and platform-specific client communications.

• Develop and implement performance-driven advertising strategies focused on generating sustainable profit and business growth rather than relying solely on high in-platform ROAS.

• Create, launch, manage, and optimize campaigns across Google Ads formats, including Search, Display, Shopping, and Performance Max.

• Optimize shopping feeds and collaborate closely with the dedicated feed management specialist to improve campaign efficiency and performance.

• Conduct creative and copy testing, write compelling ad copy, contribute to creative briefs, and implement structured testing frameworks.

• Analyze campaign performance beyond in-platform metrics, identify trends and opportunities, and translate data into actionable optimization strategies.

• Monitor budgets, campaign efficiency, and profitability to ensure advertising investments deliver measurable business outcomes.

• Communicate campaign developments, performance insights, and strategic recommendations to clients through Slack and regular meetings.

• Maintain detailed notes during strategy discussions, actively seek feedback, ask insightful questions, and continuously deepen your understanding of campaign performance and advertising strategy.

• Take ownership of results, proactively identify improvement opportunities, and continuously refine campaign approaches through experimentation and data analysis.

Requirements

• At least 1–2 years of hands-on Google Ads experience, preferably managing campaigns for DTC eCommerce brands or similar businesses.

• Fluent English communication skills, with the confidence to interact professionally with clients and internal stakeholders.

• Strong understanding of profit-focused advertising strategies, with the ability to optimize for actual business profitability rather than vanity metrics or platform-reported performance alone.

• Practical experience with Google Ads campaign types, including Search, Display, Shopping, and Performance Max.

• Genuine curiosity about the technical aspects of digital advertising, including feed management, Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, and attribution.

• Strong analytical and problem-solving abilities, with the capacity to interpret performance data, identify patterns, and make informed decisions.

• Independent working style, strong sense of ownership, and confidence in managing responsibilities without constant supervision.

• Growth mindset, intellectual curiosity, and motivation to continuously improve technical and strategic expertise.

• Openness to constructive criticism, direct feedback, and challenging professional discussions.

• Ability to adapt to a fast-paced environment where priorities, strategies, and responsibilities may evolve.

• Located within a European time zone or willing to work according to EU time-zone requirements.

This role is particularly suited to candidates who:

• Enjoy taking responsibility and making independent decisions.

• Are motivated by measurable results and real business impact.

• Welcome challenges, accountability, and continuous professional development.

• Prefer an environment that encourages initiative rather than step-by-step supervision.

• Are committed to developing deep expertise in performance marketing rather than spreading their efforts across too many areas.

A specific academic degree is not required. Practical skills, mindset, analytical thinking, and motivation are the primary selection criteria.

Benefits

• 100% remote working environment, offering flexibility to work from anywhere.

• Flexible working hours, with core availability aligned with European time zones.

• Performance-based salary structure, with compensation increases linked to individual results and performance rather than length of service.

• Performance bonuses rewarding strong contributions and measurable achievements.

• Mentorship opportunities and a clear professional development path, with transparent expectations for career progression.

• Personal development budget covering courses, certifications, and professional tools.

• Private healthcare coverage.

• Company-provided technology and additional work-related benefits.

• Direct communication and honest, constructive feedback in both directions.

• Collaborative team environment with engaging and enjoyable team meetings.

• Opportunity to take ownership of campaigns, work with DTC eCommerce brands, and accelerate your growth in performance marketing.