Product Marketing Manager, Prediction Markets

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

About the role

We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand.

This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.

What you’ll be doing

• You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.

• Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different

• Turn complex product strengths into clear, credible narratives for traders, builders and partners

• Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments

• Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other

• Grow the audience through always-on programmes that expand the qualified builder base

• Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative

• Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials

• Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

What we’re looking for

• Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience

• Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences

• A track record of owning launches end to end, from initial positioning through to measurable post-launch impact

• Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging

• Confidence working with data and using performance insights to shape campaigns and priorities

• A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity

Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.

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How to apply

This role is published on Improbable's own careers page and is listed here so European professionals can find it. Applications are handled by the employer directly, with no third party in between.

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