Head of LinkedIn Ads

Description

About Session Media

Session Media is an award-winning B2B marketing agency working with some of the fastest-growing B2B SaaS & Tech brands. We're on the hunt for our first-ever Head of LinkedIn Ads - to help continuously develop LinkedIn Ad practice and paid social strategy.

We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed.

Day-to-day Responsibilities

• Own and drive overarching LinkedIn Ads strategy across the client portfolio.

• Plan and execute medium to large-scale LinkedIn Ad campaigns Structure

• Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests.

• Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS.

• Identify growth opportunities and new ways to scale spend efficiently.

• Manage client communications and liaise with both internal and external teams.

• Identify inefficiencies in accounts and implement optimisation strategies.

• Implement 3rd party, 1st party tracking.

• Mentor and guide junior paid media team members

• Collaborate with the copy & design team to develop creative assets and compelling ad copy

• Implement internal AI assisted tools into each stage of the process
  

Benefits

• £50,000 to £60,000 PA Salary

• Remote Working (or hybrid)

• Private dental and healthcare cover

• Additional holiday days accrued each year (up to four years)

• Your birthday off

• One-month paid sabbatical after five years of service

• Performance Related Bonus
  

Session Media Culture

We have been described by our clients as "intellectually curious" - we love bringing new ideas to the table and place performance at the forefront of all we do. We prioritising creativity over commodity and believe in recognising talent and performance with reviews every six months, so you won't be waiting years for a promotion or pay rise.

Requirements

• UK-based.

• 3+ years of experience working in or for the B2B sector (ideally SaaS).

• 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.

• Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale.

• Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats.

• Experience with CRM systems (e.g., HubSpot or Salesforce).
  

Desirable (but not essential)

• Experience managing or mentoring a paid media team.

• Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager).