Organic Marketing Manager (f/m/d)

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe. Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Home of our Organic Marketing function is the Marketing Department, where we drive sustainable growth for Trusted Shops' B2B business through SEO and emerging AI search channels. As part of a cross-functional team, you will work closely with Product, Engineering, Content, and Sales to maximize the visibility and discoverability of Trusted Shops and its merchants across traditional search engines and AI-driven search environments. Your success will be measured by the impact of organic and direct traffic on pipeline and revenue, as well as by improving brand and merchant visibility across Google and emerging AI platforms (LLMs).

To join our Marketing team, we are looking for a:

Organic Marketing Manager (f/m/d)

Cologne (hybrid) or Berlin (remote) | Permanent Contract (Full-time)

Please note that only applications in English will be taken into consideration

Your Key Responsibilities:

• Organic Growth Strategy & Execution: You own our B2B SEO and organic growth strategy across the buyer journey, driving organic traffic, conversion optimization, and pipeline and revenue growth.

• Technical SEO & Website Performance: You optimize crawlability, indexing, site architecture, Core Web Vitals, and structured data, partnering with Product and Engineering teams to deliver scalable SEO improvements.

• Generative Engine Optimization (GEO): You increase the visibility of Trusted Shops and its merchants across AI-generated search results and LLMs by monitoring AI citations, brand mentions, and discoverability opportunities.

• Analytics & Performance Reporting: You build reporting frameworks and dashboards using GA4, Google Search Console, Looker Studio, and SEO tools, turning performance data into actionable business insights.

• Internal Collaboration: You collaborate closely with Product, Engineering, Content, and Marketing teams to implement SEO initiatives and align organic growth strategies with business goals.

• 3+ years of experience in SEO, Organic Growth, or Digital Acquisition, ideally within B2B, SaaS, or other high-growth digital businesses.

• Proven track record of driving organic traffic, pipeline generation, and revenue growth through organic acquisition.

• Strong technical SEO expertise, including technical audits, indexing, site architecture, Core Web Vitals, and structured data.

• Hands-on experience with SEO and analytics tools, including GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and Looker Studio.

• Familiarity with AI search and Generative Engine Optimization (GEO) is a strong advantage

• English and German at native speaker level

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings, e-learnings)

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness, and health courses)

• Permanent contract with Europe's trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.

How to apply

This role is published on Trusted Shops's own careers page and is listed here so European professionals can find it. Applications are handled by the employer directly, with no third party in between.

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