Head of Influence Marketing

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Perfect for those who aim to:

• Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

• Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;

• Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

• Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

• Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

• Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.

Experience you’ll need to bring:

• 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

• Experience working in iGaming;

• Proven experience developing and executing influencer marketing strategies;

• Experience managing influencer campaigns across global markets;

• Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

• Experience managing budgets and optimizing campaign performance;

• Experience hiring, mentoring, and leading a team;

• Ability to identify new trends, platforms, and growth opportunities;

• English level - at least Upper-Intermediate;

• Spanish - will be a plus.

It's a perfect match if you have those personal features:

• Strong ownership and accountability;

• Proactive mindset with a hands-on approach;

• Results-oriented and data-driven;

• Strategic thinking with the ability to turn ideas into action;

• Strong leadership and people management skills;

• Adaptable and comfortable working in a fast-paced environment.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.

How to apply

This role is published on Growe Talents's own careers page and is listed here so European professionals can find it. Applications are handled by the employer directly, with no third party in between.

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