Head of Influence Marketing

Growe welcomes those who are excited to:

• Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

• Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;

• Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

• Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

• Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

• Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.

We need your professional experience:

• 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

• Experience working in iGaming;

• Proven experience developing and executing influencer marketing strategies;

• Experience managing influencer campaigns across global markets;

• Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

• Experience managing budgets and optimizing campaign performance;

• Experience hiring, mentoring, and leading a team;

• Ability to identify new trends, platforms, and growth opportunities;

• English level - at least Upper-Intermediate;

• Spanish - will be a plus.

We appreciate if you have those personal features:

• Strong ownership and accountability;

• Proactive mindset with a hands-on approach;

• Results-oriented and data-driven;

• Strategic thinking with the ability to turn ideas into action;

• Strong leadership and people management skills;

• Adaptable and comfortable working in a fast-paced environment.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

How to apply

This role is published on GROWE's own careers page and is listed here so European professionals can find it. Applications are handled by the employer directly, with no third party in between.

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