About the Role
As a Account Based Marketing (ABM) Demand Generation Specialist (all genders), you are responsible for the planning, execution, and optimization of demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue opportunities across global markets.
Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you develop effective multi-channel campaigns and targeted ABM initiatives from existing content assets. In addition, you take ownership of publishing and maintaining marketing content across digital platforms and ensure a seamless customer journey throughout the entire buying process.
Your Responsibilities
Demand Generation
- Global Planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution.
- Supporting the development and execution of integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms.
- Close collaboration with the Director Growth & Brand, internal stakeholders from Content, Design, Product Marketing, Sales, and Regional Marketing, as well as external agency partners, to successfully plan, execute, and continuously optimize demand generation campaigns.
- Monitoring campaign performance and continuously optimizing conversion rates throughout the marketing funnel.
- Supporting lead nurturing and engagement programs in collaboration with Sales and Marketing stakeholders.
Account-Based Marketing (ABM)
- Executing targeted ABM programs for strategic accounts and key market segments.
- Collaborating with Sales teams to identify target accounts, buying centers, and relevant engagement opportunities.
- Developing personalized content journeys and campaign experiences for defined target accounts.
- Coordinating with the Director Growth & Brand, Sales, Product Marketing, Regional Marketing, Content, and Design teams, as well as external agencies, to successfully execute account-based marketing initiatives.
- Analyzing account engagement, campaign influence, and pipeline contribution.
- Supporting the alignment of marketing and sales activities within ABM initiatives.
Content Operations & CMS Management
- Publishing, updating, and maintaining marketing content within CMS platforms such as TYPO3 and WordPress.
- Creating and building landing pages based on existing content and campaign assets.
- Optimizing website content for lead generation, user experience, SEO, and conversion performance.
- Ensuring content quality, consistency, and compliance with brand guidelines.
- Coordinating content updates across global websites and campaign landing pages.
Performance Analysis & Reporting
- Monitoring and analyzing the performance of campaigns and ABM initiatives using relevant marketing and analytics tools.
- Creating regular reports on lead generation, account engagement, conversion rates, and pipeline contribution.
- Identifying optimization opportunities based on performance data and user behavior.
- Supporting A/B testing and continuous improvement initiatives.
Your Profile
- Degree in Marketing, Communications, Business Administration, or a comparable qualification.
- Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations, or a comparable environment.
- Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies.
- Experience working with marketing automation, CRM, and analytics platforms.
- Hands-on experience with CMS platforms such as TYPO3 and WordPress.
- Ability to independently create and publish landing pages and web content based on existing marketing materials.
- Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices.
- Analytical thinking and a data-driven approach to campaign optimization.
- Strong organizational and communication skills.
- Excellent German and English language skills, both written and spoken.
Success Metrics (KPIs)
- Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), and Sales Qualified Leads (SQLs)
- Pipeline Contribution
- Account Engagement Score
- Conversion Rates throughout the Funnel
- Campaign ROI
- Landing Page Performance
- Website Conversion Rates
- ABM Program Performance
- Quality and Timeliness of Content Publishing
- Join our Growth & Brand Marketing team and help develop targeted demand generation and ABM programs that drive sustainable growth and strengthen customer engagement
Our benefits
Impact & Collaboration: The opportunity to directly influence pipeline growth and marketing performance while collaborating closely with global Marketing, Sales, and Product teams.
Ownership & Innovation: A high degree of ownership and creative freedom in a dynamic, international environment supported by modern marketing technologies.
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Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday
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Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance
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Training: Digital learning platforms, internal and external training offers
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EGYM Wellpass: Access to thousands of sports and wellness offers
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Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room
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Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks
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Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run
Contact Recruiting:
Yacine - XING
How to apply
This role was found on Himalayas and is listed here so European professionals can find it. Applications are handled by the employer on the original posting.
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