Founder (Web2App • Mobile Apps • Affiliation)

Description

We are looking for a Founder with experience in Web2App, mobile apps and affiliation to build and scale a B2C subscription business from 0 to product-market fit (PMF) and beyond. Take full ownership of the product, growth and P&L. Remote-first with a Kyiv hub available.

Outcomes (first 12 months):

• Validate 3–5 concepts; launch MVP v1 within 60–90 days.
• Reach profitable acquisition with payback ≤ 90 days and LTV/CAC ≥ 3 at scale.
• Build 2–3 repeatable growth loops (affiliates, SEO/content, referral, CRM).
• Stand up transparent analytics and weekly reporting (MMP + product analytics).

You will own:

• Web→App funnel architecture (landers, quizzes, deep links, paywalls, pricing).
• Performance marketing & ASO (Meta/Google/ASA/TikTok) + affiliate partnerships (CPS/CPA).
• Product roadmap & experimentation (onboarding, retention, monetization).
• Team hiring/leadership (UA, product, design, content, engineering).
• Compliance & payments (Store policies, GDPR; Apple/Google IAP + Stripe for web).
• Weekly dashboards and decision memos; hard ownership of unit economics.

Must-haves:

• Proven track record scaling a consumer subscription app or web2app funnel to meaningful revenue.
• Hands-on growth expertise (paid UA, ASO, affiliates) and experiment velocity.
• Strong analytics mindset (MMP: AppsFlyer/Adjust; GA4/Amplitude/Mixpanel; Excel; SQL nice-to-have).
• Leadership, speed, and clarity; English B2+.

Nice-to-haves:

• Experience in Utilities/Health & Fitness/Entertainment categories.
• CRM/Retention (push/email/in-app), pricing & paywall testing, A/B frameworks.
• Familiarity with Firebase, Segment, BigQuery/Looker.

What you get:

• Co-founder track: meaningful equity + profit share.
• Capital & infra: in-house UA/creatives, recruiting, finance/legal, BI, dev/design.
• Fast decisions: direct access to MP; zero bureaucracy.
• Remote-first: flexible, Kyiv office access, conference support.